| Paperly, a Direct Seller of Personalized Stationery, Thrives By Delivering Value and the Personal Touch |
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| Future looks bright despite tough economic times |
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| CHICAGO, March 2009 — While industries nationwide are feeling the effects of the failing economy, direct sales leaders like Paperly, a Chicago-based retailer of personalized stationery, continue to thrive by focusing on key business fundamentals: price, quality and that all-important personal touch. |
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| Although Paperly is little over a year old, it has already established itself as a leader in the at-home stationery market, with dozens of Consultants located in 20 states coast-to-coast. |
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| Its extensive line includes personalized stationery, notepads, memo sheets, gift stickers, address labels and self-inking stamps. These unique, high-quality and affordable products attract today's budget-conscious consumers. For example, for less than $20, customers can purchase a set of exclusively designed, personalized stationery – perfect for Mother's Day, teachers' gifts or housewarmings. |
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| "Very few things say 'I care' as much as a personalized gift," says Cindy Rudman, co-owner of Paperly. "Buying a $20 gift is one thing. Buying a $20 gift that has the recipient's name on it. that raises gift giving to a whole new level." |
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| Furthermore, Paperly's products are typically purchased via at-home parties, which is the perfect environment to provide that extra special, personal touch. For example, customers can work one-on-one with their Paperly Consultants to design, at a comfortable pace, the exact product they want, given their budget. Customers can also solicit the opinions and suggestions from their fellow partygoers, adding further confidence to their purchase. |
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| As Cindy says, "Our goal at Paperly has always been to create an enjoyable, highly personal shopping experience." |
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| Of course, not all of Paperly's value is directed solely to the customer. Hostesses and Consultants are lavishly rewarded too. Paperly's Hostesses earn free and deeply discounted products, all-the-while having a fun "night in" with their friends and family members. Paperly's Consultants love that they control their own work schedule and that their earnings are directly tied to their sales. |
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| Paperly's success continues to grow as entrepreneurs recognize that direct sellers, like Paperly, offer an amazing opportunity to contribute financially, even when traditional, brick-and-mortar businesses are failing. By offering irresistible value and a personal touch, Paperly proves that even in a harsh economy, business can be very good. |
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| About Paperly |
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| Paperly is a direct-sales company that enables "stationery lovers" to sell – at their own convenience via fun, social, at-home parties – the very best stationery from the very best brands. For more information about Paperly, visit http://www.paperly.com, email us at info@paperly.com or call 888.30.PAPER. |
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